AIpromTOUR – Artificial Intelligence as a Boost for the Development of a Cross-Border Tourism Destination

The AIpromTOUR project (original title: AI as a boost for CBC tourism destination) aims to enhance the sustainable development of tourism in the cross-border area of Serbia and Croatia through the application of advanced digital solutions based on Artificial Intelligence (AI).

The project is co-funded by the European Union and implemented within the Interreg VI-A IPA Croatia–Serbia Cross-Border Cooperation Programme. It contributes to strengthening the role of tourism in economic development, innovation, and social inclusion.

The overall objective of the project is to improve tourism in the region by integrating AI technologies into marketing, promotion, planning, and monitoring of tourism flows, as well as by developing new tourism products, with a special focus on the areas of Fruška Gora and Ilok.

The project focuses on:

development and implementation of AI tools in tourism (marketing, data analysis, customer experience)
creation of a joint strategic framework for the use of AI in tourism
improvement and promotion of cross-border tourism offer (eno-gastronomy, active tourism)
strengthening capacities and digital skills of tourism stakeholders

Expected results

The project will enhance the visibility and competitiveness of the region, support the development of innovative tourism products, and enable data-driven destination management, while improving the overall visitor experience.