Vojvodina Days in Slovenia

On 17 and 18 September, the Tourism Organisation of Vojvodina hosted “Vojvodina Days in Slovenia” in Ljubljana, with the aim of presenting the region’s tourism offer to Slovenian audiences and tourism professionals. The programme opened with a press conference and reception at the Embassy of the Republic of Serbia in Ljubljana. The presentation highlighted Vojvodina’s key tourism attractions, with particular emphasis on the diverse offer of its towns and municipalities, its cultural and historical heritage, gastronomy and opportunities for active holidays. The guests were addressed by Vesna Gordanić, Chargé d’Affaires of the Embassy of Serbia; Milan Jarić, Acting Assistant Secretary for Tourism and Regional Economic Cooperation; and Milivoj Kovačević, Acting Director of the Tourism Organisation of Vojvodina. Following the press conference, guests had the opportunity to sample Vojvodina wines and local specialities and enjoy a cultural and artistic programme. On the second day of the event, Vojvodina’s tourism offer was presented to the people of Ljubljana outside the Ljubljana Tourist Information Centre. Alongside the Tourism Organisation of Vojvodina, the tourism organisations of Novi Sad, Sremski Karlovci, Pančevo, Sombor and Vršac presented their destinations. The several-hour presentation attracted considerable interest from the Slovenian public, who were keen to discover what Vojvodina has to offer throughout the year. Particular attention was drawn to opportunities for active holidays and enjoying the outdoors, as well as activities for cycling and hiking enthusiasts, day trips and exploring rural areas. Visitors were also interested in Vojvodina’s cultural and historical attractions, events, gastronomy and wine routes. The presentation was complemented by tastings of local Vojvodina specialities, together with a musical and artistic programme. Slovenia is one of Vojvodina’s important source markets and ranks seventh among foreign markets in terms of tourist arrivals. The close linguistic, cultural and geographical ties between the two countries, along with good transport links, further contribute to Slovenian tourists’ interest in Vojvodina. A special opportunity for networking among tourism industry representatives was provided by the “Vojvodina Evening” held in Ljubljana. The reception brought together representatives of Slovenia’s tourism, business, media and cultural sectors, who were introduced to Vojvodina’s attractions and experiences as a tourist destination. Guests had the opportunity to discover the authentic flavours of local Vojvodina cuisine and enjoy an evening accompanied by the music of a traditional tamburitza orchestra. “Vojvodina Days in Slovenia” provided an opportunity to promote the destination directly, exchange experiences and establish new contacts with partners and audiences in the Slovenian market.