HAPPY NEW YEAR AND MERRY CHRISTMAS FROM TOURISM ORGANIZATION OF VOJVODINA

The jubilee year 2023 is slowly behind us, we are going towards new plans, promotions, innovations and the new 2024. Looking back, numerous activities marked the year 2023, starting with the participation of the Tourism Organization of Vojvodina at numerous international tourism fairs in the country and abroad, active participation in conferences and events, cross-border cooperation projects, visits by numerous foreign media, creation of new tourism products, as well as exceptional cooperation with numerous institutions and business entities.

Since the beginning of 2023, the Tourism Organization of Vojvodina has presented the tourism offer of the Province at 14 international tourism fairs. Also, this year, the Tourism Organization of Vojvodina participated in numerous events, at two of which it took on the role of co-organizer (“Tour de Fruška” and “Grašac International Festival”). As one of the ways of promoting the tourism products of Vojvodina, the “Vojvodina Evening” was organized in Ljubljana and Budapest.

The event, that is, the tourism product that took a special place in 2023, is the first Fruška Gora wine walk “Fruška Walk & Wine 2023”, which combined wine tourism and active vacation.  The event was realized by the Tourism Organization of Vojvodina in August, with the support of the Provincial Government, Ministry of Tourism and Youth, the Municipality of Irig, the Fruška Gora National Park, the Association of Grape and Wine Producers with the appellation of origin “Srem–Fruška gora“, the Guarantee Fund of AP Vojvodina and the Development Fund of Vojvodina. The event included an inspiring walk (7.6 km) through the vineyards of Fruška gora, where the participants had the opportunity to enjoy the tasting of top-quality Fruška gora wines at four tasting points and the tastes of local gastronomic specialties, with a suitable musical program at each point. Special attention during the implementation of this event was devoted to sustainable tourism and environmental responsibility, accordingly, reservations and sales of vouchers for the participants of the first Fruška gora walk were made through a digital platform.

The year 2023 marked the jubilee, i.e. marking 20 years of operation of the Tourism Organization of Vojvodina. To mark the occasion, a prize game was organized for followers on the Instagram profile of the Tourism Organization of Vojvodina–Vojvodina Travel, in the period from May to August, where participants had the opportunity to win valuable prizes and get to know the tourism products of AP Vojvodina. The past 20 years were full of challenges and changes. We persistently adapted to dynamic changes in the tourism industry, used new technologies and improved our skills in order to provide the best possible support to tourism in Vojvodina. Today, Vojvodina is an attractive tourist destination on the wider tourist market, and all this would not be possible without synergy with numerous institutions, at the republican, provincial and local levels, as well as business entities from the territory of AP Vojvodina. In order to express gratitude to partners, highlight the achieved results and announce further steps in operation, in October the anniversary of the Tourism Organization of Vojvodina and the Guarantee Fund of AP Vojvodina was marked under the slogan “20 YEARS OF GUARANTEED SUCCESS”.

Strengthening the local economy is one of the important links in improving the tourism sector. The Tourism Organization of Vojvodina provides support for the improvement of the operations of small and medium-sized enterprises as part of the implementation of the cross-border cooperation project called “Smarter AoE”. Namely, the project aims to encourage the adoption of digitalization and innovation by SMEs in tourism through transnational cooperation. The project started to be implemented at the beginning of 2022, the leading partner in the project is Iskriva – Institute for the Development of Local Potentials, while the other partners are the Tourism Organization of Vojvodina, Result doo – Slovenia, Pomurski tehnološki park–Slovenia, Business Incubator BIOS d.o.o. –Croatia, West Pannon – Hungary, Institute for Strategic Studies and Forecasts–Montenegro, Association of the Hotel Industry of Romania–Romania and the Bulgarian-Romanian Chamber of Commerce–Bulgaria. In August of this year, 17 companies from the West Bačka district got the chance to finance their projects related to digital transformation through the Cosme–Smarter AoE project.

We are closing the chapter 2023 with a sense of pride, knowing that together we have contributed to increasing the recognition of the tourism products and the competitiveness of Vojvodina as a tourist destination, and therefore increasing the number of visitors. In this jubilee year, the Vojvodina Tourism Organization managed to convey the magic of Vojvodina’s tourism products to a wider audience, creating memories that will last forever.

The director of the Tourism Organization of Vojvodina Nataša Pavlović PhD and the team of the Tourism Organization of Vojvodina wish you a merry Christmas and happy New Year!