The Tourism Organization of Serbia and the national air carrier Air Serbia in the period from April 22 to 27, 2023, hosted the first group of media and influencers from China, after China opened up for travel and Serbia was on the list of destinations where group travel is now possible.
As part of the Serbian tour, the Chinese media had the opportunity to visit Vojvodina on Sunday, April 23, 2023, and to get to know the beautiful landscapes of the oldest national park in Serbia - Mt. Fruška Gora. On that occasion, they visited the Deurić winery, where they tasted high-quality wines and visited the vineyards and orchards within this winery. After visiting this elegant Mt. Fruška Gora winery, representatives of the Chinese media learned about the rural way of life by visiting the Fruška Gora winery in Mala Remeta. While enjoying nature, they also had the opportunity to learn about equestrian activities at the Fruškogorska Lugarnica, as well as to try the game specialties for which this facility is known. The Mala Remeta Monastery, located close to the Fruškogorska Lugarnica, was the next stop, where media representatives learned about the spiritual treasures of one of the 16 Fruška Gora monasteries. The visit to Mt. Fruška Gora continued in Beočin, where visitors had the opportunity to enjoy the Danube, with a boat ride on this international river. Also, the Chinese visitors actively participated in the preparation of traditional Vojvodina dishes at the River Food and Party in Beočin. After visiting Mt. Fruška Gora, the Chinese media representatives continued their visit by visiting the Petrovaradin Fortress and Novi Sad. Enthusiastic, and full of positive impressions, in the coming days they continue their tour of other tourist destinations in Serbia, which they will report on upon their return to China. Fun fact - during the visit to Mt. Fruška Gora - one of the representatives of the media did not hide his enthusiasm by saying: "If we lived like this, we would probably live to be at least 100!".
Visits to tourist destinations in Serbia were organized by the Tourism Organization of Serbia and the air carrier Air Serbia, with co-organization by the Tourism Organization of Vojvodina, for the editors of the Beijing News media company (60 million app users) and the influential website www.chinanews.com (400 million users), the GM of a fashion magazine and author of travel reports (circulation over 100,000 copies), editor-in-chief of the new and already very popular media group from Tianjin (20 million users of the application), as well as the GM of the most influential media company in the tourism industry - China Travel Trade Media.
To reach audiences and convey experiences from Serbia in the most beautiful way, we also hosted two trendy influencers, Mr. Zhen Liu who has almost 6 million followers on the Weibo platform, and Ms. Ping Guo, a famous photographer and writer with 1.2 million followers on the Weibo network.
We have every reason to believe that the number of tourists from China will seriously increase in the coming period.